Ciri

Projects

CIR4I collaborates with various external stakeholders to communicate expectations of local and international industries. CIR4I aims to create and transfer timely knowledge that informs the theory and proposes the solution for real case industrial issues. Various projects have been awarded to CIR4I and CIR4I’s members.

2020 – 2021
A Descriptive and Predictive Analysis of YouTube Video Comments on Healthy Eating

Objectives: To explore the determinants, motives, and barriers to healthy eating behaviours in online communities, and to provide insight into YouTube video commenters’ perceptions and sentiments of healthy eating through text mining technique.

We intended to examine healthy eating behaviours in Malaysia. We analysed the comments scraped from YouTube related to healthy eating videos to investigate the perceptions and sentiments of YouTube audiences. A systematic search was conducted to select the comments for analysis. Using content and sentiment analysis assisted by text analytics software, we uncovered thematic clusters indicating how people interpret healthy eating and what their eating behaviours are.

Read more: Teng, S., Khong, K. W., Pahlevan Sharif, S., & Ahmed, A. (2020). YouTube Video Comments on Healthy Eating: Descriptive and Predictive Analysis. JMIR Public Health and Surveillance, 6(4), e19618.

2020 – 2021
Self-efficacy in workplace

Visigma Apparel Group FZE – Dubai

Objectives: To deliberate on the antecedents and outcomes of self-efficacy in the workplace, and to design primary interventions intended to boost self-efficacy amongst employees.

We conducted various cross-sectional studies using predictive models to examine the antecedents of self-efficacy and “how” and “why” they relate to various outcomes in an organizational setting. Our derived model of self-efficacy in the workplace was examined through multivariate statistical analysis techniques including, structural equation modelling. Following our model assessment, we developed low cost and low effort primary interventions that would aid organizations to boost their employees’ self-efficacy.

2020 – 2021
The role of education in Financial Inclusion in low-income countries

Taylor’s University – Malaysia

Objectives: To examine whether gender predicts financial inclusion in low-income economies, and to examine whether education can reduce the gender gap in financial inclusion when controlling for the supply side factors of financial inclusion.

The data for this study mainly comes from the 2017 World Bank Global Financial Inclusion Database. The Global Financial Inclusion Database data consisted of 150,000 individuals aged 15 and older from 144 countries. Machine learning algorithms were used to test the developed model. The findings supported the gender gap in financial inclusion but only for the most basic measure of financial inclusion. However, we could not find any significant gender gap using formal saving and access to credit measures. Furthermore, we found that education can significantly reduce gender gap in owning a simple bank account. Based on the results, several implications and suggestions for policy making were provided.

2019 – 2020
The role of heuristics in price cognition

Super AsiaMuhammad Din Sons Ltd. – Pakistan

Objectives: To improve the understanding of the role of heuristics that underlie consumers’ price judgments and to design primary interventions that would aid consumers to make better purchase decisions.

We conducted several experiments to confirm whether price precision influences consumers’ price judgements. Our experiments were intended to have high external validity through the use of real world conditions and scenarios. Finally, we designed primary interventions that would aid consumers to make better purchase decisions. Our goal was to design interventions that yield high returns at a low cost.

2019 – 2020
Financial Information Seeking and Avoidance Among Malaysian Young Consumers

Taylor’s University – Malaysia

Objective: To predict financial literacy through the factors of the risk information seeking and processing model among young adults.

This study adopted a cross-sectional design to test the model and hypotheses. The data from the Financial Literacy and Behaviour Among Malaysian Young Adults project, which was collected through self-administrated questionnaires and purposive sampling method, was used. A predictive explanatory model was developed and tested using exploratory factor analysis, correlation analysis and structural equation modelling. The results showed that financial information seeking behaviour predict youth’s financial literacy. Also, the process that translates the effect of financial information seeking behaviour on financial literacy and financial behaviour was validated and tested.

Read more: Pahlevan Sharif, S. & Naghavi, N. (2020). Family financial socialization, financial information seeking behavior and financial literacy among youth. Asia-Pacific Journal of Business Administration

Pahlevan Sharif, S., Ahadzadeh, A. S., & Turner, J. J. (2020). Gender Differences in Financial Literacy and Financial Behaviour Among Young Adults: The Role of Parents and Information Seeking. Journal of Family and Economic Issues, 1-19.

2019 – 2020
Financial Literacy and Quality of Life in Cancer Patients

Mazandaran University of Medical Sciences – Iran

Objectives: To investigate whether financial distress explains the impact of financial literacy on quality of life (QoL) among individuals who have faced life-threatening cancer. Also, the impact of social supports on the aforementioned relationship was examined.

The sample consisted of 223 consumers diagnosed with cancer who visited the Gastrointestinal Cancer Research Center in Iran for their treatment. Data were collected using a convenience sampling technique. Socio-demographic characteristics of the participants and their clinical profile were summarized using descriptive statistics. The relationship between the variables was evaluated using Pearson correlation analysis. The effect of financial literacy on quality of life was tested using regression analysis and SPSS version 20. The developed moderated mediating effects were tested using PROCESS macro controlling for the impact of gender, age, economic situation and disease stage in the model. A nonparametric distribution free bootstrapping technique with 1,000 replications was performed. We suggested some interventions that target financial literacy and perceived financial distress for people with cancer. These people can benefit from interventions that offer support based on accurate assessments of their needs and priorities.

Read more: Sharif, S. P., Naghavi, N., Nia, H. S., & Waheed, H. (2020). Financial literacy and quality of life of consumers faced with cancer: a moderated mediation approach. International Journal of Bank Marketing, 38(5), 1009-1031.

2018 – 2019
Narratives on Facebook: the impact of user-generated content on visiting attitudes, visiting intention and perceptions of destination risk

Taylor’s University – Malaysia

Objective: Through an experiment, we investigated the impact of online page popularity and message valences of user-generated content in social media on pro-Iran visiting attitudes and behavioural intention as well as perceptions of destination risk.

Six different versions of pro-Iran visiting community Facebook pages with three different message valences and two levels of popularity were created. One hundred twenty participants were randomly exposed to one of the six Facebook pages and then asked to complete a questionnaire. To eliminate the interaction effects of pre-test and the manipulation and increase external validity and generalizability of the findings, a randomized post-test-only experimental design was employed. We developed the perceived risk index through conducting online open-ended interviews. We found that success stories and high popularity lead to more positive attitude, higher level of intention to visit, and lower perceptions of destination risk than failure stories and low popularity. Popularity dampens the negative effect of failure stories on users’ visiting attitudes. Moreover, perceived risk underlies the pathway of page popularity and message valences to individuals’ visiting attitude and intention.

Read more: Sharif, S. P., & Mura, P. (2019). Narratives on Facebook: the impact of user-generated content on visiting attitudes, visiting intention and perceptions of destination risk. Information Technology & Tourism, 21(2), 139-163.

2017 – 2018
Excessive social networking sites (SNSs) use and compulsive online buying

Mazandaran University of Medical Sciences – Iran

Objective: Through an experiment, we investigated the impact of online page popularity and message valences of user-generated content in social media on pro-Iran visiting attitudes and behavioural intention as well as perceptions of destination risk.

Six different versions of pro-Iran visiting community Facebook pages with three different message valences and two levels of popularity were created. One hundred twenty participants were randomly exposed to one of the six Facebook pages and then asked to complete a questionnaire. To eliminate the interaction effects of pre-test and the manipulation and increase external validity and generalizability of the findings, a randomized post-test-only experimental design was employed. We developed the perceived risk index through conducting online open-ended interviews. We found that success stories and high popularity lead to more positive attitude, higher level of intention to visit, and lower perceptions of destination risk than failure stories and low popularity. Popularity dampens the negative effect of failure stories on users’ visiting attitudes. Moreover, perceived risk underlies the pathway of page popularity and message valences to individuals’ visiting attitude and intention.

Read more: Sharif, S. P., & Mura, P. (2019). Narratives on Facebook: the impact of user-generated content on visiting attitudes, visiting intention and perceptions of destination risk. Information Technology & Tourism, 21(2), 139-163.

2017 – 2018
Role of Psychological Well-being, Organizational Support, and Nurses’ Outcomes

Mazandaran University of Medical Sciences – Iran

Objectives: To examine the effect of organizational support on quality of care and job satisfaction in hospital settings and to investigate the role of psychological well-being in the model.

Data were collected from two large public hospitals in Iran between February – March 2017. A sample of 345 nurses participated in the study. Data were analysed using descriptive statistics and partial least squared-structural equation modelling. We found that organizational support and psychological well-being are two factors that predict caring behaviour of nurses and their job satisfaction. Also, positively perceived organizational support generates favourable psychological well-being which in turn enhances nurses’ quality of care and job satisfaction. The findings highlight the importance of establishing a supportive nurse practice environment and paying attention to the nurses’ psychological well-being in healthcare sectors.

Read more: Pahlevan Sharif, S., Ahadzadeh, A. S., & Sharif Nia, H. (2018). Mediating role of psychological well‐being in the relationship between organizational support and nurses’ outcomes: A cross‐sectional study. Journal of advanced nursing, 74(4), 887-899.

2015 – 2016
Women’s attitude towards mammography

Taylor’s University and Qazvin University of Medical Sciences – Iran

Objective: One of the barriers to mammography screening is fear of negative appearance evaluation. We investigated the impact of several factors on the impact of fear of negative appearance evaluation on attitude towards mammography.

A cross-sectional, questionnaire-based survey design was used. Samples were Iranian women, living in Iran, aged at least 30 years old, without any history of cancer, and had not performed mammography previously based on self-report. Data was collected through conducting an online survey from April to June 2016. Using covariance-based structural equation modelling the mechanism that informs attitudes towards mammography was tested. The results indicated that more information about the screening procedure should be given to women to overcome their fear. The findings showed the need for interventions seeking to shift women’s health locus of control from external to internal and women with low level of cancer worry need more attention.

Read more: Sharif, S. P., Ahadzadeh, A. S., Ong, F. S., & Naghavi, N. (2020). Fear of negative appearance evaluation and attitude towards mammography: Moderating role of internal health locus of control, cancer worry and age. Health Promot, 10(3), 2.

Sharif, S. P., Abaeian, V., & Khanekharab, J. (2018). Attitudes toward mammography: questionnaire psychometric properties. International Journal of Health Care Quality Assurance.

2015 – 2016
Quality of life of women diagnosed with breast cancer

Taylor’s University and Prince Court Medical Centre – Malaysia

Objective: To develop a model predicting quality of life of women diagnosed with breast cancer and to investigate the process that improves their quality of life.

In collaboration with Prince Court Medical Centre a survey was conducted to collect data from cancer patients in Malaysia. A cross-sectional design was utilized. Several models were developed and the models were tested using multivariate statistical analysis methods such as factor analysis, multiple regression analysis, co-variance and variance based structural equation modelling. Several mechanisms that improve cancer patients’ quality of life were identified and relevant interventions were recommended.

Read more: Sharif, S. P., Ahadzadeh, A. S., & Perdamen, H. K. (2017). Uncertainty and quality of life of Malaysian women with breast cancer: Mediating role of coping styles and mood states. Applied Nursing Research, 38, 88-94.

Sharif, S. P. (2017). Locus of control, quality of life, anxiety, and depression among Malaysian breast cancer patients: The mediating role of uncertainty. European Journal of Oncology Nursing, 27, 28-35.

Sharif, S. P., & Khanekharab, J. (2017). External locus of control and quality of life among Malaysian breast cancer patients: The mediating role of coping strategies. Journal of psychosocial oncology, 35(6), 706-725.

2020 – 2021
Women’s attitude towards mammography

Taylor’s University and Qazvin University of Medical Sciences – Iran

Objective: One of the barriers to mammography screening is fear of negative appearance evaluation. We investigated the impact of several factors on the impact of fear of negative appearance evaluation on attitude towards mammography.

 

A cross-sectional, questionnaire-based survey design was used. Samples were Iranian women, living in Iran, aged at least 30 years old, without any history of cancer, and had not performed mammography previously based on self-report. Data was collected through conducting an online survey from April to June 2016. Using covariance-based structural equation modelling the mechanism that informs attitudes towards mammography was tested. The results indicated that more information about the screening procedure should be given to women to overcome their fear. The findings showed the need for interventions seeking to shift women’s health locus of control from external to internal and women with low level of cancer worry need more attention.

Read more: Sharif, S. P., Ahadzadeh, A. S., Ong, F. S., & Naghavi, N. (2020). Fear of negative appearance evaluation and attitude towards mammography: Moderating role of internal health locus of control, cancer worry and age. Health Promot, 10(3), 2.

Sharif, S. P., Abaeian, V., & Khanekharab, J. (2018). Attitudes toward mammography: questionnaire psychometric properties. International Journal of Health Care Quality Assurance.

2020 – 2021
Financial Services Celebrity Endorsement

Pridenclave Sdn. Bhd. – Malaysia

Objective: Through conducting an experimental study, we investigated ‘whether’ and ‘how’ using celebrities for promoting cryptocurrency funds in social media would result in consumers’ use.